It's not just dancing videos!
There are a bunch of things people want to know about your business. Help them be more informed by giving them the dirt.
📊 How can this help?
Short form videos are one of the most powerful, effective and measurable marketing channels for any business. The challenge with building effective campaigns always comes down to the creative.
• Will my videos stop people from scrolling?
• Are my videos interesting enough to get people's attention?
• Are my videos effective enough to engage my audience?
Text, photos and graphic posts are limited in their effectiveness, as the information often takes more time/effort for the user to understand and digest.
Videos on the other hand excel in this area. Not only can they catch the attention of your audience in a split-second, but they can keep their attention long enough to entertain while educating and entice them to take an action.
On TikTok, Instagram, Facebook, YouTube & LinkedIn more people will watch videos from businesses more than any other form of media. This gives your business a clear advantage.
Video will set you apart from your competitors.
👩🏻 Who's the target audience?
With short form video content you not only target your ideal clients but it's also possible to have your ideal demographics reveal themselves to you.
We can create videos that speak directly to your various target audiences.
Or in other words, you can show off different videos, to different people, at different times - and increase your overall effectiveness.
Let's look at a tangible example:
Let's say you're a HVAC service. You know that your clients come to you for different reasons, and therefore, need to be marketed to differently.
Not everyone needs a new unit, and not everyone has a service contract (yet). Here are a few different topics you could create concepts around:
- Videos of before/after seasonal service
- Videos on when replacement makes sense
- Videos of tips & tricks to maintain units between services
- Videos based on signs of HVAC health issues
- Videos around increasing efficiency by weather sealing
By tailoring your videos to your various core demographics, you can consistently attract more customers in an effective, scalable manner.
📈 How can I properly utilize this video?
There are a few key metrics that can help you measure the impact of a short form video strategy for your business. These include:
Views
The number of times that your videos have been watched can give you an idea of how effective they are at reaching and engaging your audience.
Engagement
Tracking the number of likes, comments, and shares that your videos receive can give you an idea of how engaged your audience is with your content.
Traffic
You can use tools like Google Analytics to track the number of visitors to your website that come from your video content. This can help you understand how effective your videos are at driving traffic to your site.
Conversion rate
If you have goals set up in Google Analytics, you can track the number of conversions (e.g. sales, sign-ups) that are generated from your video content. This can help you understand how effective your videos are at driving conversions for your business.
Brand awareness
You can conduct surveys or focus groups to gauge how well your videos are helping to increase awareness of your brand.
By tracking these metrics, you can get a sense of how well your short form video strategy is performing and make any necessary adjustments to improve its effectiveness.
